On Site SEO

On site SEO is responsible for 25% of the SEO factor and is the foundation of your website's search engine rankings.

That being said, it is important to utilize strong on site SEO techniques in order to make sure the other aspects of SEO are working properly.

What Is On Site SEO?

On Site SEO is everything you can alter or manipulate on your website that will make your website more search engine friendly.

Why On Site SEO Is Important

Your website has to be readable by search engines in order for them to find it. This is known as indexing. Websites that are hard to index according to search engine standards will get a low score or rank which in return will make the website harder to find.

On Site SEO Techniques

There are several on site SEO methods to consider for a website. However, these SEO methods can easily be over applied resulting in a "robotic" website or lacking in personalized human touch. Overly applying on site SEO techniques can result in having your website labeled as spam and ultimately being banned. The key is to sustain a balance by using a variety of on site SEO methods while maintaining the quality of your website content.

The 4 most frequent on site SEO techniques are the following:

  • Title Tag: A title tag is the main text that appears on the top of browsers, search engine results pages and external websites. Title tags should be short and relevant to the rest of the content on the website.
  • H1, H2, H3 Tags: Header tags should use a consistent set of keywords for search engines to recognize its importance. Using H4, H5 tags and so on may drive readers away due to its redundancy.
  • Keyword Density: This ratio of targeted keywords is a great debate. Some SEO experts advise not to go over 6% or the content will tend to have characteristics of spam. What if it's a short article? A safe range to work with is between 1-3%.
  • Outbound Links: Outbound links are links from your domain pointing to another website. Outbound links related within the same category of your website are helpful for a search engine to determine your niche.


On site SEO techniques serve as a format for how website content should be written. In the end, its still quality content that keeps the visitors engaged in your website.