Link Wheel: Your Website's Support System

No man is an island. Having more quality connections equates to an increase in life value. Is this also applicable when developing a website for your business?

Welcome to the world of link wheels.

A Brief Introduction to Link Wheels

Link wheel, an offsite SEO technique, is creating a series of websites (microsites) that contain content about the main site, which are all interconnected through a series of links. While all the links share the same set of keywords, link wheel building focuses more on the natural flow from one link to another.

Link wheel patterns range from simple to highly complex. The simplest pattern is having a series of microsites encircling the main website at the same time pointing or "linking" towards each other (similar to a wheel with spokes).

The idea is that the microsites are high page ranking (PR) websites that are already well established, strengthening the main website linked to it. In return, this makes the main website look like it has high authority status.

Link Wheel Objectives

The goals of building a link wheel are straightforward:

  • Increase your website's overall ranking
  • Build strong backlinks to your main website from high authority and PageRank Web 2.0 properties (blogs, social media websites and etc.)
  • Dominate SERPs (Search Engine Results Page)

Quality Over Quantity

Initially, search engines determine a website's rank based on the number of inbound links. This encouraged spammers and misleading links, which had a significant impact on the navigation experience of a visitor. Nowadays, search engines take a number of factors into account about the microsites that your website is linked to. The factors may include: age, page rank, authority, relevance of content, quality of links, and keywords in link text.

Statistics indicate that 60% of visitors do not click on the links of a website and would rather go back to the search engine and choose from a different set of links. This means that the content on the microsites should be highly appropriate. Finding the right balance between relevance and the amount of information is crucial. Putting too much information on the microsites may discourage the visitor to press forward if they already found everything they were looking for.


Building an adequate link wheel for your website has many benefits. Apart from generating traffic, link wheels can also boost the quality of your reputation across different Web 2.0 platforms. Above all, it keeps your business ahead of its competition.