Writing Effective SEO Articles

Writing an effective SEO article requires versatility and consistency. There are many ways to write an article. However, they all share the basic common principles. Even before typing or writing the draft of the article, there are a few important guidelines to consider. The first one is know your target demographic (Who are you writing for?). It’s not advisable to try to cater to everyone. If you do, the article could possibly turnout run-down and basic, which may come across that you lacked the research and understanding to put the article together or you are not good at what you specialize in (if your offering a product or service).

Assuming that the reader does not know anything about the topic of the article is very different from writing an article that appeals to everyone. As mentioned in the previous chapter, people read articles mostly for informative purposes. Assuming that the reader does not know anything about the topic allows you to write a stronger foundation for the article. For the newbie reader, this is great because it kicks them up to speed about the contents of the article. For the reader that already possesses background about the topic, it verifies to them that you, the writer, know what you’re writing about.


Research is one of the most overlooked steps of a well-written article. Information is key, and I’ll say it again, people read articles for informative purposes. Therefore, the information in the article must be correct, direct and accurate. Misleading information can ruin the reputation of a website. When doing research, make sure your references are from credible sources.

Selecting Keywords

Selecting keywords is a step that should be done before writing an article. Sneaking in keywords after an article is written can disrupt the flow of the article, making it look staggered. If you have a set of keywords on the back of your mind while writing the article, it should flow out smoothly and spread out evenly across the article. For more information about how to choose the right set of keywords for an article, you may refer to the previous chapter about keywords research.

Writing The Article

Many writers give the advice to keep the reading level at a grade five standard for online articles. Generally, the article should be easy to read, but this may vary depending on the topic. Instead, in order to make an article easier to read, break down the information into several steps or categories. This will also add to the structure the article.


An article has 4 basic parts:

  1. Title: This is the name or the main header of the article. It’s advisable not to have long titles. Short, straightforward and creative titles can capture the reader and persuade them to read the content of the article.
  2. Introduction: Usually found at the beginning of the article, the introduction gives a short preview or sets up the reader for the content of the article.
  3. Body: This is where the article gets more detailed, technical and informative. Depending on the length or the preference of the writer, the body is usually divided into sub categories in order to build a structure that can easily be referenced by readers.
  4. Conclusion: This is the part either summarizes, closes or gives additional information that was not found in the body of the article. This is usually the most underrated part of the article. A well-written conclusion can leave the reader feeling satisfied and reassured with the content of the article.

All the parts, except the title, can be rearranged in a creative manner. However, you must be careful to still maintain the flow of the article by citing references clearly.

Sometimes people get too caught up in how to write the article and it comes out very choppy. To avoid this, write an article in the way you would talk to a friend or a workmate about the summary of a movie, play or story. Start from beginning to end, don’t leave out any important details, add your opinion or views (optional, depending on how informative the article is) and keep it simple and structured.

Attention Span

The attention span of a reader is another factor to consider when writing articles. Statistics indicate that people generally have shorter attention spans for online articles because of the number of tabs or windows they have open that is related to the search or due to multi-tasking related issues. This makes sense because the browsing behavior of readers usually goes something like this: the reader will start by going to a website, then scan the article and if it seems intriguing, go back from the start and read the entire article. In order to cater to this way of reading or browsing, keep the first few paragraphs short, and then as you capture the reader’s interest, slowly make the paragraphs longer. Long paragraphs can overwhelm the reader and discourage them from even attempting to read the article.

SEO factors

After selecting the keywords, it’s important to take note that there are different parts of the article that search engines put emphasis on. These parts are the title, headers, sub headers, anchor texts, links, tags and the content at the start of the article. These elements were briefly mentioned previously throughout the book. Strategically placing keywords in those areas is a good SEO method.


Writing effective SEO articles is a skill that takes practice. One way to get used to how online SEO articles are written is by reading online blogs and columns. Writing is a direct form of communication that can often be misinterpreted. Therefore, keeping the article simple by relying on a solid foundation and structure is a way of maintaining clarity for complex articles. Avoid using redundant adjectives. Part of the skill of writing is being able to write the same sentence or phrase in different ways. Lastly, make sure the spelling, grammar and punctuation are all correct in the article.