Web 2.0

Web 2.0 was a term started by O’Reilly Media in 2004. It is defined as second-generation websites that promotes and facilitates platforms for user interaction. Web 2.0 include various popular social media, blog, video, search engine, forum, pictures and ecommerce related websites. Websites with web 2.0 properties share a common social platform while offering a unique service in a specific industry. Web 2.0 was briefly mentioned in a few chapters previously but now we will take a closer look at how it is related to SEO.

Dynamic vs. Static

Web 2.0 websites have been described as “dynamic.” The word “dynamic” in this context means capable of action or change. As oppose to “static,” which means fixed or stationary, which was used to describe previous Web 1.0 websites. These definitions give a clear picture of how websites have evolved over the past two decades. Web 2.0 websites are more flexible to trends and can be customized according to the user’s preferences. That being said, most web 2.0 websites are high ranking and provide valuable back links.

Web 2.0 And SEO

Web 2.0 websites are used for SEO in numerous ways. Aside for link building, web 2.0 websites are used for marketing and promotion. It is also a way to get visitor feedback. Most Web 2.0 websites offer a simple platform that enables users to interact with the services of the website on various devices such as mobile phones, smart televisions, gaming consoles, tablets and almost any device with an internet connection. For SEO it means being able to reach out to visitors in creative ways to generate traffic for a website, while increasing conversion rates by keeping visitors engaged for a longer period of time.

Search engines naturally favor web 2.0 websites because of the way they encourage natural content. A very good example is blogs. Blogs were intentionally made as a platform for documenting human or business related content. Having a blog is very similar to keeping a journal, its personal, fresh and updated on a regular basis. All these elements are what search engines consider to be a healthy website. A practical tip is to use web 2.0 websites according to the strength of the service they offer. It is a good idea to incorporate different types of Web 2.0 platforms to your SEO strategy.

Web 2.0 And The Future

Web 2.0 websites are constantly updating their system, design and interface to cater to the trends and natural human behavior. They are almost trying to bridge the offline world with the online world in real-time (for example: instant photo uploads with sharing and editing capabilities). The majority of Web 2.0 websites can be used for online two-way interactive marketing. That being said, many companies have adopted this concept into their marketing strategies.

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