On Site Blogs

A blog is a website wherein an author or many authors record information, opinions and ideas in the form of articles or “posts.” There are two types of blogs, an on site blog and an off site blog. An on site blog is a blog that is part of your website. An off site blog is a separate blog on a different domain that links to the main website. Both have its pros and cons. In this chapter, I will highlight the use of on site blogs.

The Importance Of On Site Blogs

Having an on site blog is similar to having a bulletin board at the office, the only difference is that on site blogs are more detailed. For frequent visitors, it’s a great way to stay updated about the website. For first time visitors, they can read the previous posts to get a better idea of how the website developed over time. A well-written blog can increase the transparency and build trust between the visitor and the website.

Blogs are meant to be updated on a regular basis. Frequent updates could possibly increase the rate at which a search engine indexes the website. Blogs are a great place to introduce new keywords. Other perks about having a blog is having full control of the posts, from frequency to content. That being said, the standards of the content for blogs are relatively high. Fresh and unique content are what most readers are looking for nowadays.

Guidelines For Writing Content For An On Site Blog

Blog contents vary depending on the type of website. However, there are a handful of tips to consider when generating content for an on site blog. The first tip is to keep it simple and easy to understand. Readers read articles or posts for clarification and to better understand something they may lack knowledge in. Therefore using complex words with technical jargon may not help the reader very much.

Avoid extremely long posts. This may vary depending on the topic but if possible, keep it concise or average length between 250-600 words. This is to keep the readers’ attention span intact. If you are thinking twice about posting something very long, it may be a good idea to split the post into 2 or 3 parts.

Make use of titles, headers, sub headers and links. These are great places to insert keywords. Search engines emphasis keywords that are in these areas. As mentioned in the previous chapter about keywords, it’s important to spread them out in a natural manner. A reader wants to be able to connect with the author. Poorly placed or congested keywords in a post can severely decrease the natural human factor.

Relevant information is what visitors are looking for when reading a blog. It may be a good idea to decrease the aggressive marketing tone, which is what most on site blogs suffer from. Instead, post articles about things directly related to the website. If the reader is interested, they can browse through the other parts of the website and find the rest of the information there. However, if your updating your website and you want to write a post about it to inform the readers, then that’s more than ok. Maintaining a ratio between relevant information and hints of marketing about the website is good practice.


To conclude, on site blogs is about building a connection with the visitor. It highlights the human aspect of a computerized, online, somewhat robotic website. Blogs are a powerful tool for both generating traffic and boosting conversion rates if used effectively.