On Page SEO Introduction

On Page SEO is defined as the process of applying various SEO methods to the content, design and structure of a website. The foundation of all successful SEO campaigns starts with the website design. On page SEO aims to ensure that a website is both visitor and search engine friendly. This means making adjustments is not just about what can be seen on the page, but also to paying close attention to the underlying details of the website layout.

Each on page SEO technique is weighed differently according to search engine standards. On page SEO methods all work together in different ways. Heavily using only one on page SEO technique can lead to various penalties to a website. Neither should you randomly bombard your website with all the on page SEO methods that you can think of. This is one aspect of the term "over optimizing." The key to a successful on page SEO campaign is harmony. Knowing where, when and how to apply these methods is very effective. Search engines can easily recognize a well made website and your efforts will surely be rewarded in the form of traffic.

Indexing And Layout

On page SEO does more than make the website user friendly. In order for websites to be listed and ranked in search engines, they have to be designed in a specific way. In other words, the search engine crawler has to be able to distinguish and categorize the website properly. On page SEO methods deal with title tags, URLs, image file names, internal links and etc. If these factors are well organized and applied, the search engine can index the website with ease.

On page SEO takes up 25% of a website's SEO. That figure sounds embarrassingly low for all the hype that I just generated in the past few paragraphs. However, on page SEO is the base of a website and without it, your website will not be able to rank well (or at all) in the search engine results page. The reason why the figure for on page SEO is low is for search engines to avoid web spam.

Updates

One aspect of on page SEO that users tend to over look is the updates. After the web design is complete, it is still a continuous process of updating the website with fresh content and the occasional renovation. The practice of regularly updating the website are both beneficial to the visitor and to the search engine.

On page SEO works with off site SEO methods as well. Though we will get into that more later in the book, it is important to know the impact that on page SEO has on other parts of website development.

Content

There are two parts of on page SEO, the foundation and the content. As I mentioned earlier, on page SEO plays an important role in the website layout. But what about the website content? On page SEO also has guidelines to follow when it comes to the content. According to on page SEO, content should be fresh, thoughtful, creative and high quality while incorporating various formats of on page SEO techniques such as keywords, tags, headers and etc. Good SEO firms are still able to make creative content despite of strict on page SEO guidelines.

On page SEO is one part of SEO that should not be overlooked. This part of the book will cover the most important and basic on page SEO techniques.

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