Link Wheels

Link wheel is an off page SEO method wherein a number of websites are created, called microsites. These microsites are all linked together in a strategic manner. Ideally, the microsites are web 2.0. The intentions of building a link wheel is to dominate the search engine results page, increase the page ranking of a website and build strong back links. This in return can make the main website appear to have high authority.

Link Wheel Structure

Link wheels come in a variety of structures from simple to highly complex. First, a link wheel should have at least five microsites in the structure. Next, the microsites must be linked (not all) to the main website. The most simple link wheel structure is the wheel. The main website is in the middle, while the microsites are surrounding it. The links from the microsites are “pointing” to the main website and are also linked to the other microsites.

The more complex link wheel structures involves more microsites that are on different platforms but still have web 2.0 properties (image, blogs, social media, video sharing and etc.). What adds to the complexity of the structure are the links. They don’t have to simply be pointing at the main website and to the other microsites. The links can crisscross or interchange but they still have to somehow be indirectly linked together.

For example, microsite 1 can link to microsite 2 before linking to the main site. This means that microsite 1 is not actually linked directly to the main website. In another example, microsite 1 can link to microsite 2 and microsite 3 while linking to the main website at the same time. The more complex link wheel structures tend to resemble a spider web instead of a wheel.

Content And Promotion

As mentioned earlier and in the previous chapter about web 2.0, the microsites involved in the link wheel ideally should be on different platforms. This means one microsite could be a blog about your website. While the other microsite may be a set of images related to your website with captions and the another is your social media profile. At the moment, there are many types of web 2.0 websites that offer different services. The issue with this is the variety of content that is required to for each microsite without sacrificing quality and relevancy.

Another issue is the microsites must be updated on a regular basis. There’s no specific timeframe, but the updates must be consistent. The more microsites a link wheel has, the more content must be generated for maintenance. Each microsite must be able to stand on its own as a functioning website. This makes the foundation of the microsites stronger.

After creating the link wheel, it is advisable to promote it. Most web 2.0 websites nowadays already include a newsfeed section where all the new content is shown in real time. You may also choose to compile all the RSS (Rich Site Summary) feeds of the microsites into one URL and submit them to RSS directories.


Link wheels are great for any website. It builds a support system that can increase and stabilize a website’s page ranking. Its easy to get carried away with building a link wheel for a website because of the web 2.0 platforms available. Managing the quality of the content that is on the individual microsites is very important. Therefore, it’s a good idea to start off with the minimum number of microsites and manage those first. After a number of updates and you feel comfortable with the structure, you may opt to slowly add more.