Blog Sites

Similar to the definition provided in part two (see chapter On Site Blogs), a blog site is an online journal or bulletin board type of platform that is managed by an author or a group of people. Previously, the only types of content that blogs sites had were articles. Now, blog sites support images, videos and links. Blog sites have been around since the dawn of the internet era. They have been platforms for businesses to communicate and reach out to visitors and potential clients.

People like to keep personal blogs as a way to track or remember important milestones in their lives. Search engines favor blogs because of the natural content that they contain. A well-made blog can build a fan base or followers that add to the reputation of a website. Blogs have also evolved as a form of marketing or advertising. Companies mainly use blogs in this context for brand awareness.

Blog Sites And SEO

As mentioned earlier, search engines notably favor blog sites. Many people that practice SEO use blog sites as a way of building back links and incorporate it in their link wheel (refer to previous chapter for more information) with the intention to boost page rankings.

In order for a blog site to be effective, the content and layout must be optimized accordingly. This means the use of keywords, proper image optimization and the other previous chapters of the book related to website content should be applied in order to maximize SEO efforts. The good part about popular blog sites is that they already have high page ranking. Hence, choosing the right blog site for your blog is an important part of SEO.

Not all blog sites are the same. Though most blogs offer the same service of publishing content; the system, guidelines and plugins they use may vary. It would be advisable to do some research and try out various blog sites to see which one you’d be most comfortable using.

Off Site Blogs

The importance of on site blogs was discussed in part two of the book (see chapter On Site Blogs). Now lets take a closer look at off site blogs. An off site blog is the blog of a website that is on a different domain or platform. Most off site blogs link back to the website and vice versa. Having an off site blog has its advantages and drawbacks.

Apart from the reason that blog sites are good sources for back links, an off site blog can provide two domains to rank twice for SEO keywords. An offsite blog does not follow the same format as the main website, therefore it may be more flexible in terms of website design and coding.

The downside about blog sites is that sometimes the blog ends up generating more traffic than the actual main website. To avoid this, it is important to control the content. You may opt to leave blog entries “hanging” so that the visitor will have to go to the main site to get the additional information. The second drawback regarding off site blogs is that the development platform restricts access and offers less control compare to an on site blog.


The popularity of blog sites has certainly made a mark in the online world. Blog sites will continue to be a recognized platform for other websites, businesses and people. When it comes to off site and on site blogs, both have different uses and yield separate results depending on how they are used. Having both is a good idea for SEO. The off site blog can be used for back links and promotion, while the on site blog can be used as the more authoritative blog on the main domain. There has been many studies done to test which is better, but in the end it still comes down to the other supporting SEO configurations and original content that generates traffic.